Human Rights groups have heaped pressure on international companies that are operating in Myanmar while the U.S. government ramps up sanctions. The U.N.has also considered sanctions and other penalties. While this is going on, international companies have started pulling the plug. Kirin beer company from Japan has cut ties with their military partnership. Also Singapore tycoon Lim Kaling announced he was withdrawing from a cigarette joint venture in the country. RMH Singapore owns 49% of Virginia Tobacco Company in Myanmar, the country’s top cigarette maker. It is co-owned by military-affiliated Myanmar Economic Holdings, according to a U.N. report in 2019.
Local Myanmar people continue to protest the Military coup putting pressure locally on Myanmar Military companies through boycotting famous brands like Myanmar Beer. City Mart has also complied with local protests not to sell Military produced products.