Franchisee Roles and Responsibilities:
The franchisee is the person or company that purchases the franchise from the franchisor. The franchisee is responsible for operating the business and making a profit. Franchisees by their contractual agreements must run the business system in the way that the franchisor trains them.
Protecting the Franchise Brand
The franchise brand is under the protection of the franchisee. This is a big responsibility as one person can cause a lot of problems for the franchise. This can create bad press that could affect the brand as a whole, not just locally but also internationally.
Building the Business
The franchisor wants to do business with a person or company that can build the business. The business isn’t magic, it requires hard work to grow it to create a multi-branch franchise. This means investing in the franchise and expanding it to take more market share.
Hire and Train Employees
The franchisee after getting their initial employees trained will be responsible for finding and training more employees as staff move on or as the brand grows. It’s important for the franchisee to be able to find good people quickly and train them well.
Advertising and Marketing
Though the franchisor will probably give most of the marketing materials and handbooks on what to do to market the business. The franchisee is responsible to make sure the advertising and marketing is done effectively so that there is enough business coming in. That means utilizing the localized website, Facebook, google, and other marketing channels.