In regard to Myanmar, it is an economy with a growing middle class. It is poised to grow again by 7% in 2020. The population is young and is hungry for new experiences as well as brands from the outside world. They know about Asian clothing and food brands as it’s already easy to travel within ASEAN as well as their obsession with Korean culture. There is a lot of potential for the right franchises. Franchises from the U.S., Singapore, and Korea have found success in Myanmar in a very short time. It is still early to get into the market.
There are things however that can make it difficult for a franchise to survive in Myanmar.
Here are a few: